DANIELA GANDRA
photographer, videographer, writer, director and founder of florescer
in 2022, after all equipment got stolen in the train during the most challenging time of her life — she finally managed to buy everything back thanks to the support from her community <3
florescer is the portuguese verb to "flourish":
to become a flower, to thrive, to shine.
as everything in nature,
we come into this world as a small seed containing a unique potential, informations and gifts.
we embody our own petals, colors, shapes, textures and sizes to enrich the ecosystem with our authenticity.
we have our reasons and seasons. we naturally shine, we belong and we will return to the womb of mother earth - and each one of those phases should be seen and celebrated.
the early pressure to fit into beauty standards and the constant digital exposure within a patriarchal and capitalist framework, deeply affected the relationship with herself and her reflection. the process of healing unfolded through her spiritual awakening, reconnecting her with simplicity, nature, truth and Self.
freedom was reclaimed and this deep wound transformed into a purpose: to provide safe and loving creative experiences through the lens of the camera and the heart that sees beyond.
in recent years, she has created with hundreds of women, artists and projects, with a conscious and poetic sensitivity to capture reality as the work of art — that we are.
you'll find her wandering in nature's beauty, dancing, writing or finding the most magical details in the daily life.
our florescer team is based in Lisbon, Portugal and we are available to create all around this precious planet.
Daniela Gandra is a storyteller and memory keeper that documents the world and the magic of its beings through the subtle power of visual poetry.
since childhood, the pages of her diary and her self-portraits have been the creative portals for her discovery as a woman and multidisciplinary artist — divine and earthly.
Dani holds a degree in Communication Sciences: Journalism, Public Relations and Multimedia from FLUP and is an eternal student of nature.
her journey crossed the fashion industry as a fashion blogger and youtuber, collaborating with international brands, being awared with the prize "Portugal Fashion Top Blogger" and even invited to Paris Fashion Week.